Connie Petersen, Principal
Connie Petersen is a strategic marketing consultant who has worked with
architects, designers, manufacturers, contractors and distributors in
the building and construction industry for over thirty years. From her
extensive background in sales and marketing management, she is a strong
advocate for developing market-driven strategies that keep her clients
focused on market needs and trends.
Ms. Petersen's career was founded with USG Corporation where she held
various sales and marketing management positions over a seventeen-year
period. She also served as the interim Marketing Director for Callison
Architecture in Seattle.
As Principal for C. Petersen & Associates, she works with clients who
span the globe. She provides presentations and training sessions to AIA
and SMPS and contributes written articles to various industry
publications, in addition to leading business development and marketing
strategy programs for her clients.
Connie has a Bachelor of Arts from Indiana University and is a graduate
of Kellogg Business School's Executive Strategic Management program at
Northwestern University. She is a member of AIA, IIDA, and SMPS. Connie
has served on the AIA Seattle Board of Directors, is a graduate of
Leadership Tomorrow, Class of 2007, and was team coach for the Class of
2008. She has most recently served on the Board of Directors at the
Richard Hugo House in Seattle and at Design in Public, a non-profit
organization devoted to promoting design for the city of Seattle.